Search Engine Optimization Features

Accessibility and relevant content are key factors

Phase 1 – SEO Analysis

Our SEO work begins with a detailed of your own domain and a competitive analysis. We measure how your Website is currently performing to help us to understand strength and weaknesses of your site. We take into account a multitude of factors when we determine the strength of your site, versus your competitors’ sites. We look at factors such as Page Rank, age of your domain, the number of indexed pages with the various search engines, and targeted keywords, as well as an extensive back link analysis, to determine why you are positioned where you are and how to get you to where you want to be.

	Indexed Pages – understanding how many pages of your website are included in each of the major search engines
	Search Engine Ranking- analyzing your website position and placement of the major search engines for your selected keywords
	Link Popularity – verifying how many One-Way incoming links you have to your site
	Key Page Analysis – finding the most important pages of your website that should be targeted for SEO

DigiStream Media analyzes the following components by looking at the competition’s online presence:

Page Rank
Back link analysis
Unique visitors
Traffic analysis
Keyword ranking analysis
Online brand presence analysis
Website domain analysis (ie. age, cache history…etc)
Content analysis
Website architecture analysis
Visitor demographic break down analysis
Social links analysis

Phase 2 – Keyword Research and Analysis

Keyword analysis and the development of a keyword strategy is our next step in Search Engine Optimization. The outcome of this phase is an identification of the words and phrases that are most relevant to your audience when they are actively searching. Your website will have specific keywords you need to have the search engines recognize as being relevant to your website and business, we will help you find the keywords that best identify your website and will use those keyword phrases in a proven manner that will bring the traffic to you.

Keyword research is undertaken to uncover hidden opportunities and weaknesses, as well as sources for competitive advantage. We consult you first, research the keywords you’ve suggested and choose the most appropriate and effective marketing keywords. Customer insight is both a valuable input and outcome of the keyword strategy phase. Our SEO experts identify and finalize a set of target keyword and phrases for your Website’s Search Engine Optimization. The process of On-site optimization applies these keywords in all the right areas of your web pages. This helps the search engines to determine the subject of your pages. Layout and navigation structure of your site also play a role in how search engines rate your website. Your web pages need to be accessible by search engine robots that crawl the web, hopping from link to link, so that they may properly assess your content and place it in their index. If a search engine robot cannot decipher your site, web users cannot find you. This is often the case for many small local businesses who are attempting to operate on the web.

Beyond your web pages there are Off-site factors that influence how search engines rank your website. Link popularity is a key factor in search rankings. To a search engine, a link is like a vote. The more votes you receive the more important your site must be. But not all votes (links) carry the same weight. Getting the right links is far more important than getting the most links.

Phase 3 – Benchmarking and Analysis of Competitor Websites

We perform extensive benchmarking when doing our initial analysis of your website. We research your top 10 competitors and compare the keywords and phrases of those sites and the elements that are placing them into the top of the search engine rankings. The values of those websites will be compared in-depth to your site and we will find the positive changes that can be made to help your site get greater exposure without any compromise to your Website’s individuality.

Phase 4 – Architecture and Content Optimization

After analyzing competitor websites, our team begins reworking your websites page templates, HTML Code and internal linking structure. This involves:

	Improving the HTML Code structure of page to ensure the most efficient spidering of your website by the search engines
	Improving the websites internal linking structure
	Ensuring that the website is search engine friendly by removing the Spam like factors
	Optimizing the content to include more search phrases, thereby increasing the relevancy of web searches

Your website will become extremely search engine friendly and ensure the complete spidering of your entire website instead of a few select pages.

Phase 5 – Submission to Directories and Search Engines

To jump-start the process of getting your site listed, we will submit your website to numerous free and paid directories. If your site is new and not included in search engines, we submit your website manually to all major search engines and provide a submission reports.

Phase 6 – Link Building

After completion of content optimization, we begin building One-Way incoming links to your website. One-Way incoming links are one of the most critical factors that guide your ranking. We send reports containing specific link information relative to your website.

Phase 7 – Benchmarking & Ongoing Monthly Reporting

We will keep daily track of all targeted website keywords and phrases that have been selected. A report will be generated on a monthly basis so you can clearly see the trends of which keywords / phrases are working the best for your website. Included are tabular as well as graphical weekly ranking of your site for targeted keywords in major search engines. Because the search engines change algorithms in the way they rank websites, our SEO specialists keep abreast of impending changes and alert you of any updates that need to be made to keep you ahead of your competition.

Phase 8 – Maintenance and Continuous Improvement

SEO requires continuous improvement and refinement because of the search engines dynamic algorithmic environment.

Our post SEO maintenance involves:

	Link building
	Monitoring ranking
	Reviewing optimization work and updating if required
	Monitoring new phrases that are related to your products/offerings
	Resubmitting your site to directories and search engines

As part of a total optimization of your site some of the areas we check and fix are: HTML Tags, Title Tags, Description Tags, Keyword Tags, Alt Tags, Comment Tags, H1 and H2 Tags, proper use of Robot.txt file, Web site Link Structure & Server-side programming languages for optimum search engine compatibility. We optimize your web site with the right main page title, Meta keywords, Meta description, main page heading, main page link text, main page hyper link URL summary, main page alt summary, page comment summary, and main page body text summary. This will in turn bring more visitors to your Website.