Creating Optimized Websites for Mobile
Download pdf here. In my previous article, I showed you how to plan and execute a scalable mobile strategy. Mobile websites are the epicenter of any mobile strategy. For marketers just getting started with mobile, the most important thing to focus on is making sure your website is easy to view and navigate when accessed Read more
ADDING DYNAMIC MOBILE MARKETING TO YOUR MARKETING MIX: How to Create Successful Mobile Marketing Campaigns
Download the pdf here. Mobility presents an unprecedented opportunity to transform your business and build towards competitive advantage. From QR codes to eCommerce apps, it’s pretty clear that smartphones have transformed customer behavior. As we enter 2013, It’s time to be sure your business prioritizes “adding mobile to your marketing mix”, in order to remain Read more
Mobile Marketing Statistics You Should Know
It’s no doubt mobile marketing is growing at lightening speed. These latest statistics will help you realize how company’s at the enterprise level and small businesses are using mobile marketing and how consumers are engaging with companies via their mobile devices. Phone calls and map look-ups are the most common actions following a mobile search Read more
You Say You Want to Bring Your Small or Mid-Sized Business Into the Digital Age Using Emerging Media?
Make Good Business Sense of Online Channels and Grab A Must-Have eBook to Help You Navigate Your Options Marketing, for small and mid-sized businesses, has changed greatly and ever since, online or Internet marketing has become a viable option for growing sales. The major shift is the result of Outbound Marketing, which refers to marketing Read more
3 Reasons Why Google Pay-Per-Click Advertising May Work for Your Business
Many businesses are giving up on the old tried and true methods for obtaining leads and customers. What worked before doesn’t necessarily now. Advertising in the yellow pages, or newspapers, or trade publications, or buying a booth at a trade show are often showing less and less return on the investment. Where can you find Read more
3 Ways The Facebook IPO Will Change Your Life
The prospect of an upcoming Facebook IPO, means several significant changes for businesses. The proposed IPO is expected to reach a projected 100 Billion dollars, raising more than Disney & McDonalds, and six times as big as Google’s. Facebook founder Mark Zuckerburg is expected to make 25 Billion dollars himself in the deal. With 800 Read more
8 Essential Steps to Internet Marketing – Part I
By Jichél Stewart– This is Part I of a 2 Part Post. As traditional marketing methods become more ineffective and costly, many business owners and marketers are asking how they can best capitalize on marketing their business on the web. For some marketers, an effective internet marketing strategy, was not thought out before they jumped at Read more
Top 3 Ways YouTube Can Drive Traffic to Your Website
You already know about the great potential in social networking sites for marketing your business, but you may not have thought of using the YouTube digital marketing channel as a part of your social media marketing mix, especially if your business isn’t media-related. However, it is a top way to show off your products or Read more
