You Say You Want to Bring Your Small or Mid-Sized Business Into the Digital Age Using Emerging Media?
Make Good Business Sense of Online Channels and Grab A Must-Have eBook to Help You Navigate Your Options Marketing, for small and mid-sized businesses, has changed greatly and ever since, online or Internet marketing has become a viable option for growing sales. The major shift is the result of Outbound Marketing, which refers to marketing Read more
3 Reasons Why Google Pay-Per-Click Advertising May Work for Your Business
Many businesses are giving up on the old tried and true methods for obtaining leads and customers. What worked before doesn’t necessarily now. Advertising in the yellow pages, or newspapers, or trade publications, or buying a booth at a trade show are often showing less and less return on the investment. Where can you find Read more
3 Ways The Facebook IPO Will Change Your Life
The prospect of an upcoming Facebook IPO, means several significant changes for businesses. The proposed IPO is expected to reach a projected 100 Billion dollars, raising more than Disney & McDonalds, and six times as big as Google’s. Facebook founder Mark Zuckerburg is expected to make 25 Billion dollars himself in the deal. With 800 Read more
8 Essential Steps to Internet Marketing – Part I
By Jichél Stewart– This is Part I of a 2 Part Post. As traditional marketing methods become more ineffective and costly, many business owners and marketers are asking how they can best capitalize on marketing their business on the web. For some marketers, an effective internet marketing strategy, was not thought out before they jumped at Read more
Top 3 Ways YouTube Can Drive Traffic to Your Website
You already know about the great potential in social networking sites for marketing your business, but you may not have thought of using the YouTube digital marketing channel as a part of your social media marketing mix, especially if your business isn’t media-related. However, it is a top way to show off your products or Read more
6 Tips to Start Your Mobile Marketing – Part II
By Jichél Stewart– This is Part II of my 2 Part blog series. To view Part I, click here. In my last blog post, I revealed how important it is to make sure you have a good idea of how your clients are using mobile technology, and how if you don’t know, it will be valuable to Read more
3 Vital Ways to Get More Website Leads or Customers Without More Traffic
By Pat McDaniel– Many businesses are hyper-focused in their online marketing on getting more visitor traffic to their website. Yes, website traffic is a good thing. But, traffic is only the first half of the online marketing profitability equation. It is possible to be getting plenty of traffic to your website… but lose money. Seriously? Read more
3 Ways Site Maps Help Improve SEO Rankings – Part II
By Paul Sherman– This is Part II of my 2 part post on ways site maps improve SEO ranking. If you’d like to read Part I click here. Using site maps is an often-overlooked method of boosting search engine ranking. It’s convenient for crawlers to gather all your information, so it gets indexed faster. By reflecting Read more
New TIMELINE Feature: 6 Tips for Updating Your Facebook Page
By Aaron Ganz– Facebook has announced that users have until Feb 2nd to make mandatory changes to their personal profile before the existing format is converted over to a new “Timeline” format. While most of the changes are purely cosmetic, a main change in functionality is occurring. Previously Facebook pages showed the entries and postings Read more
4 SEO Basic Rules Your Website Needs to Follow
By Jichél Stewart– Search engine optimization, or SEO, is a critical component of doing business on the web. If your site or business isn’t among the first 100 to come up in a search, potential customers simply aren’t going to find you. You can approach SEO by doing it yourself, or you can choose to Read more
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