Author Archive
You Say You Want to Bring Your Small or Mid-Sized Business Into the Digital Age Using Emerging Media?
Make Good Business Sense of Online Channels and Grab A Must-Have eBook to Help You Navigate Your Options Marketing, for small and mid-sized businesses, has changed greatly and ever since, online or Internet marketing has become a viable option for growing sales. The major shift is the result of Outbound Marketing, which refers to marketing Read more
8 Essential Steps to Internet Marketing – Part I
By Jichél Stewart– This is Part I of a 2 Part Post. As traditional marketing methods become more ineffective and costly, many business owners and marketers are asking how they can best capitalize on marketing their business on the web. For some marketers, an effective internet marketing strategy, was not thought out before they jumped at Read more
Top 3 Ways YouTube Can Drive Traffic to Your Website
You already know about the great potential in social networking sites for marketing your business, but you may not have thought of using the YouTube digital marketing channel as a part of your social media marketing mix, especially if your business isn’t media-related. However, it is a top way to show off your products or Read more
6 Tips to Start Your Mobile Marketing – Part II
By Jichél Stewart– This is Part II of my 2 Part blog series. To view Part I, click here. In my last blog post, I revealed how important it is to make sure you have a good idea of how your clients are using mobile technology, and how if you don’t know, it will be valuable to Read more
7 Essentials of an Effective Social Media Marketing Strategy
By Jichél Stewart– These days, every business needs to utilize the power of social media in order to compete successfully. The huge popularity of social sites has made them a superior way to connect with customers and to network with others in your field or industry. There are lots of businesses and individuals who are struggling Read more
6 Tips to Start Your Mobile Marketing – Part I
By Jichél Stewart– This is Part I of my 2 part series on how to start your mobile marketing. On February 6, 2012, I will post Part II. By 2014, it is projected that more people will access web content using mobile technology than do so using a desktop computer. That means, the time is now Read more
Top 5 Ways Google + Helps Your Search Engine Rankings
By Jichél Stewart– You already know that a strong presence on social networking sites is essential for building relationships and ultimately promoting your business. It’s key to connecting with customers, and can be used to move your business’ website up in search engine rankings. Google +, the social network powered by Google, as a recent entry Read more
4 Ways Mobile and Social Will Create New User Scenarios in 2012
By Jichél Stewart– One of the realities of business in the current culture is that customers have expressed a preference for companies with whom they can interact, who value them as customers, and with whom they can share a sense of community through social networking. There are also great benefits for businesses, which now can get Read more
5 Tips to Designing Effective Website Navigation Bars
By Paul Sherman– You know firsthand how frustrating it is to visit a website only to have difficulty finding what it is you are looking for. You may persist for a short time, sure that what you seek is there, if only you could find it, but ultimately, if you can’t locate what you need, Read more
Google + Brand Pages is a Must-Have for Businesses
By Jichél Stewart– Google’s venture, last summer, into the world of social networking with its’ Google + (Plus) project resulted another social network, and they have already launched a new addition to their offerings. With several innovative features and tools of Google+, Google has found a way to compete with Facebook, and appeal to business customers Read more
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